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The Incredible Me
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‘Incredible Me’ is the attention-grabbing new fragrance from ESCADA; an alluring scent that brings to life the exuberant spirit of today’s audaciously fabulous Fashionistas.
The ‘Incredible Me’ woman can be anyone she wants to be and have anything her heart desires.
Her attitude is care-free. Her aura is captivating. Her fragrance is ‘Incredible Me’.
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Incredible Me…The Fragrance
The story of the inspiration behind the ‘Incredible Me’ fragrance unfolds in a café in Chiang Mai, Thailand, as dessert is ordered. A delicious Tiramisu is brought to the table, served on a plate decorated with a beautiful and fragrant orchid… With this unusual and striking presentation, the perfumer immediately starts to imagine new olfactive associations. The result is ‘Incredible Me’, a creation that celebrates the perfect blend of Asian exoticism and European comfort; a modern and imaginative sensuality that unites East with West and immediately attracts the senses of the young, vibrant Fashionista.
Top Note – Happy Me!
A light birght citrus start
Heart Note – Glamorous Me!
An exotic Floral, based on a a living head-space of the Miva Orchid
Base Notes – Indulgent Me!
An irresistible Tiramisu: rich, smooth and edible
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Incredible Me…The Packaging
The sumptuous ‘Incredible Me’ flacon features a striking, modern design that captures the unmistakable spirit of the ‘Incredible Me’ woman. Playing to her love of exclusivity, the bottle shape was inspired by the monogram of the ESCADA Fashion House, underlined with a raised colour mark and crowned with a lustrous black, gem-like cap.
The tactile flocked texture of the outer carton lends the impression of the bottle having been wrapped in a dress, while the striking black and red colour contrast stamped with the iconic silver double E logo creates a vibrant and impactful statement that reflects the core equity of the brand, and appeals to the Fashionista’s desire for a sexy, cosmopolitan fragrance that will accentuate her femininity.
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Incredible Me…The TV Campaign
Award-winning director and photographer, Javier Vallhonrat, created the advertising campaign for ESCADA’s ‘Incredible Me’ from an extraordinarily creative and poetic vision.
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Our heroine is modern and smart, feminine and sophisticated. She expresses magical intelligence and represents happy elegance. She has her own symbolic universe – a rich personality, a natural aura and a simple, stylish look. She is fresh and vibrant, and her beauty is striking, not naïve.
We enter her intimate world and it is far from superficial. Poetry comes with the discovery of her magical path, but we can feel how complex and irresistible her feminine seduction can be. She is edgy, sexy, urban. Everything from her eyes to the hint of her smile and her movements, enhance this feeling of an engaging culture.
Her behaviour is natural and expressive; very sensual yet meaningful. She is self confident, playful and curious. She reacts with elegance and refinement. Her movements are connected to each object and the feelings that are awakened. She can be charmed, seduced, tenderly moved, attracted or amused by what she approaches.
Facets of her life, personality and aspirations are symbolised by her actions, as if contemplating each crystal object was like gazing into a magical crystal ball. She is aware of this and enjoys the experience, until she ultimately finds the true prize, the reason she is here – her ESCADA ‘Incredible Me’.
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Escada is the Official Fragrance for Malaysian Dreamgirl
Links:
Escada Fragrances website
Incredible Me blog
