Media Room

NST Online | 27 January 2008

Company launches web-based talent search reality show

by: Chok Suat Ling

CASHING in on the popularity of reality shows a Malaysian company has decided to take it on the world wide web.

The show, to be Malaysian Dreamgirl, a model search competition, will be broadcast entirely via the web through its website www.malaysiandreamgirl.tv

Capxion Media Sdn Bhd chief executive officer Jerad Solomon said from March to May, two weekly 30-minute episodes would be released on www.malaysiandreamgirl.tv. It is free and no sign-up is necessary.

“The show aims to discover new modeling talents in Malaysia. We are giving 12 selected girls a chance to experience the life of a model, and find the one that appeals most to Malaysians.”

“It will capture the lives of the 12 girls over a 10-week period, including the challenges they experience.”

“The girls will live together in a house, go for photo shoots; attend makeup, styling, catwalk, posing, fashion and other sessions, as well as learn about hosting, presentation and acting.”

He said the series would not be available on television but some clips would be available for viewing via mobile 3G.

Actress Sazzy Falak will host the series, and judges include model and actress Elaine Daly, popular blogger Kenny Sia and fashion stylist Lim Jimmy.

Solomon said auditions would be held next month.

“The judges will select the finalists from the auditions. However, elimination is entirely in the hands of the web audience.”

“The judges will continue to give their comments on camera and via our official blog, but viewers can vote for their favourite model on a weekly basis via SMS.”

“Models will be eliminated every week based on the SMS count until the winner is determined.”

The winner will drive away with a Nissan Latio 1.8L, RM10,000 AmBank NexG prepaid Mastercard, RM3,000 Wella Professionals hamper, RM1,000 Escada hamper and an exclusive cover spread in NewMan magazine.